Promotional tools are generally a big investment for any business or even for personal use. Online advertising, for example, can bring success, but at what cost?
Even worse, a lot of promotional tools like online advertising, require a certain level of technical expertise. The high costs and complexity of online advertising have only served to make it much riskier to get into.
Thankfully, not all promotional tools are costly. Banners and yard signs have been around forever and are not out of fashion.
Both still carry a considerable weight in the advertising world and are both affordable options. Plus, they don’t require a great amount of technical expertise to use.
They are an especially great option for small businesses or individuals who want to reach people in their community.
The Utility of Banners
We’ve all heard the saying, “don’t judge a book by its cover,” yet anyone knows that that is exactly what people do. Without an eye-catching “cover,” most people will glance right over what you have to offer or forget it within a couple of seconds.
That is why banners have become an effective and critical promotional tool that has become very popular.
Imagine, for example, if you had a booth at a recruiting event. If you’ve ever been to one, you know that your booth won’t be the only one. So, how do you set your booth apart and draw people to what you have to offer?
Banners. Banners are affordable, attractive, and professional. They require minimal setup and can be easily transported.
Another classic use for banners is in any manner of celebration. If you think about the decorations for a birthday party, for example, you probably imagined a big banner with the words, “Happy Birthday!” on it.
Banners communicate a message in an easily visible and appealing way—hence their use in just about every promotional event. Plus, as Business Blogs mentioned: “You’ll be amazed by how much mileage you’re able to get out of your banners…”
Banners are very durable and so it is NOT just a one-time use. You can use them over and over again without worrying about the quality of the banner quickly wearing down.
The Beauty of Yard Signs
Then there are yard signs—otherwise known as bandit signs or lawn signs. Yard signs are practically free advertising and, if well placed, can make a couple hundred or even thousands of impressions a day.
Yard signs can be used for political campaigns, real estate, business signs, directional signs, and for personal use like garage sales or to celebrate a recent graduate.
They are easy to install, and they cost next to nothing. So, if you are, for example, paying hundreds of dollars a day on online advertising, why not try yard signs?
Yard signs are especially great for small businesses that want to reach out to their community in a cost-effective way.
As a LinkedIn article pointed out, yard signs are also great for directions. If you have a small business that is hard to find, why not try yard signs? You can set them up to direct potential customers to your store.
Or, if you are trying to sell your house, you can make it known by having a series of yard signs that direct potential buyers from a busy road all the way to your house.
Effective Yard Sign Strategies
To make the best use out of yard signs, there are three important steps you need to take.
For one, visibility is the key. This may be obvious, but you’ll be surprised by how many businesses or individuals will draw on a blank yard sign in hard-to-read writing.
That is why it is important to have the wording on your yard sign sized properly—which is just one of many services that we offer at Printing Express Kolor.
Then there is the attractiveness of the yard sign to consider. A dull yard sign will probably go unnoticed, but a professionally made one will not.
Lastly, location is key to conversion success. A yard sign in the middle of an interstate may get many impressions, but, unless there is a traffic jam, no one will see it for long enough to understand it or to take a picture of your contact information, directions, content, etc.
So, it is important to put it in an area with either a lot of foot traffic or an area where cars generally stop—like intersections or near gas stations.
All in all, banners and yard signs are both inexpensive and effective promotional tools for both business and personal use. Having them professionally made makes all the difference in the success of the banner or yard sign because people naturally overlook dull “covers” but are drawn in by attractive ones.