Trust is king, regardless of the type of relationship. And from Forbes to Fortune, every business expert would likely agree that nothing is more valuable than trust in a business relationship. When a company is trusted, repeat business is far easier to obtain, the word-of-mouth is positive and free, and that trust adds to […]
Just in the Neighborhood: Small Business Presentations (Part 2 of 2)
As mentioned in the previous article, there are advantages and disadvantages to pitching your small business: on one hand, this is not a one-time, 12 minute presentation that is soon over; a small business owner must be prepared at all times to present because your potential clients are typically locals like As mentioned in the […]
Just in the Neighborhood: Small Business Presentations (Part 1 of 2)
There are many similarities in ideal business presentations (see: eye contact and remembering people’s names), whether you are pitching for a Fortune 500 company or your local small business, but there are key differences as well, and those differences actually work to your benefit as a small business owner or manager. You have home field […]
Being the Brand – Establishing Your Business’s Identity
Whether you realize it or not, your small business has its own DNA, its own genetic makeup that you and your employees have created. Behind your company’s name, there are ethical principles, values, predictable behaviors, goals, and a voice, among many other traits. Imagine you stop at a rural bait shop and the grumpy shopkeeper, […]
Vancouver Printer Waxes On About the Environment
Here at PEFY, we are blessed to live and work in the Pacific Northwest. We think it’s one of the most beautiful places on Earth and we’re doing our best to keep it that way. How? We recently purchased a new Xerox ColorQube digital machine. The Qube, as we like to call it, uses a […]