You know those tall flags you see posted outside an ice cream shop (with the flavor of the day) or cell phone store (with a deal you can’t resist)? Those are feather flags and businesses all over America have discovered how these fabric signs moved gently by a passing breeze can increase their sales. Here […]
How Feather Flags Help You Increase Sales
What is a feather flag? The quickest answer is that a feather flag business signage which can be flown outdoors (at the curb to bring attention to your business) or indoors (at a convention to call attention to your booth). Because they are mounted vertically on a pole, feather flags are tall, colorful banners which […]
#1 Sales Tool You Need Right Now: The Presentation Brochure
Today, the key to marketing is having more photos in your marketing content. How can you get more photos into your content? The Presentation Brochure! Unfolding as large as 25” x 33”, the Presentation Brochure offers you an almost unlimited variety of options for arranging your photos and text. Working with our talented custom brochure […]
3 Times That Brochures Changed History
A brochure may seem like a small, printed pamphlet but custom printed brochures helped cause a religious cataclysm splitting two major religions forever, caused a king to lose his head, and helped 13 colonies galvanize their courage to gain their independence from the most powerful nation on Earth at that time. Read on and find […]
How Brochures Changed History
While you might think that a custom designed brochure is a relatively recent invention but it’s not—the brochure is over 500 years old! Read on to find out how brochures changed history. Remember Professor Peabody, his boy (Sherman), and his Way Back Machine for time travel? Good! Let’s time travel back to 1054 when the […]
The Ultimate Business Tool: Building the Bond of Trust with Clients
Trust is king, regardless of the type of relationship. And from Forbes to Fortune, every business expert would likely agree that nothing is more valuable than trust in a business relationship. When a company is trusted, repeat business is far easier to obtain, the word-of-mouth is positive and free, and that trust adds to […]
Just in the Neighborhood: Small Business Presentations (Part 2 of 2)
As mentioned in the previous article, there are advantages and disadvantages to pitching your small business: on one hand, this is not a one-time, 12 minute presentation that is soon over; a small business owner must be prepared at all times to present because your potential clients are typically locals like As mentioned in the […]
Just in the Neighborhood: Small Business Presentations (Part 1 of 2)
There are many similarities in ideal business presentations (see: eye contact and remembering people’s names), whether you are pitching for a Fortune 500 company or your local small business, but there are key differences as well, and those differences actually work to your benefit as a small business owner or manager. You have home field […]
Being the Brand – Establishing Your Business’s Identity
Whether you realize it or not, your small business has its own DNA, its own genetic makeup that you and your employees have created. Behind your company’s name, there are ethical principles, values, predictable behaviors, goals, and a voice, among many other traits. Imagine you stop at a rural bait shop and the grumpy shopkeeper, […]
Vancouver Printer Waxes On About the Environment
Here at PEFY, we are blessed to live and work in the Pacific Northwest. We think it’s one of the most beautiful places on Earth and we’re doing our best to keep it that way. How? We recently purchased a new Xerox ColorQube digital machine. The Qube, as we like to call it, uses a […]